| 以用户体验为中心的高校图书馆短视频推广策略探究 |
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| 引用本文： | 蒋璐珺,顾烨青.以用户体验为中心的高校图书馆短视频推广策略探究[J].图书馆,2022(2). |
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| 作者姓名： | 蒋璐珺 顾烨青 |
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| 作者单位： | 江南大学图书馆 |
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| 基金项目： | 国家社会科学基金一般项目“大数据环境下面向用户的图书馆资源跨媒体知识服务”(项目编号:19BTQ030)研究成果之一。 |
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| 摘 要： | 短视频具有信息传递快、体验感强的特点,高校图书馆要重视图书馆短视频的发展,充分满足高校师生的体验需求,积极利用图书馆的特殊资源优势进行推广创新。文章以用户体验为中心,分析高校图书馆在抖音、快手、B站开通短视频账号的优势,探究高校图书馆短视频的推广策略,归纳总结出增强高校师生对图书馆短视频体验感的方法,为高校图书馆的短视频推广运营提供参考。
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| 关 键 词： | 高校图书馆 短视频 用户体验 阅读推广 |
Research on the Short Video Promotion Strategy of University Libraries Centered on User Experience |
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| Jiang Lujun,Gu Yeqing.Research on the Short Video Promotion Strategy of University Libraries Centered on User Experience[J].Library,2022(2). |
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| Authors: | Jiang Lujun Gu Yeqing |
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| Institution: | (Library of Jiangnan University) |
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| Abstract: | Short videos have the characteristics of fast information transmission and strong sense of experience.University libraries should pay attention to the development of short videos in libraries,fully meet the experience needs of teachers and students in universities,and actively use the special resource advantages of libraries to promote innovation.Focusing on user experience,this article analyzes the advantages of university libraries in opening short video accounts on Douyin,Kuaishou,and bilibili,explores the promotion strategies of short videos in university libraries,and summarizes methods to enhance the experience of teachers and students in short videos of libraries,so as to provide a reference for the promotion and operation of short videos in university libraries. |
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| Keywords: | University library Short video User experience Reading promotion |
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