| 面向社会市场的高校图书馆营销策略 |
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| 引用本文： | 孙莉群.面向社会市场的高校图书馆营销策略[J].图书馆,2011(3). |
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| 作者姓名： | 孙莉群 |
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| 作者单位： | 广州铁路职业技术学院图书馆; |
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| 摘 要： | 信息时代,为提高影响力和社会效益,高校图书馆可借鉴现代企业经营管理、市场营销理论,引入现代企业管理先进理念和成功经验,突破传统服务模式,将信息服务营销贯穿于高校图书馆建设、管理、经营和服务全过程,实施信息服务营销策略,从而使有限的公共资源得到最大程度的利用。
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| 关 键 词： | 图书馆 信息服务 营销策略 |
Marketing Strategy of Academic Library to Social Market |
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| Sun Liqun.Marketing Strategy of Academic Library to Social Market[J].Library,2011(3). |
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| Authors: | Sun Liqun |
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| Institution: | Sun Liqun(Guangzhou Railway Vocational College Library) |
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| Abstract: | This paper discusses that the modern enterprise management and operation,the marketing theory can be used for reference to introduce the advanced idea and the successful experience of the modern enterprise management,breaking througt traditional service model in academic library so that carrying out the marketing strategy of information service in order to use the limied information resources to the highest degree in the entire process of the construction,management and service of academic library. |
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