Ranking marketing journals using the Google Scholar-based hg-index |
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| Authors: | Salim Moussa Mourad Touzani |
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| Institution: | 1. Kent Business School, University of Kent, Canterbury CT7 2PE, UK;2. National Science Library, Chinese Academy of Sciences, 33 Beisihuan Xilu, Beijing 100190, China;1. Department of Finance, Western Kentucky University, Bowling Green, KY 42101, United States;2. Department of Finance, National University of Kaohsiung, Kaohsiung, Taiwan;3. Department of Finance, National Chengchi University, Taipei, Taiwan;1. The Business School, Edinburgh Napier University, Craiglockhart Campus, EH14 1DJ, UK;2. Heriot Watt University, School of Social Sciences, Edinburgh EH14 4AS, UK;3. Sheffield University Management School, Conduit Road, Sheffield S10 1FL, UK |
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| Abstract: | This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-index which is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Factor for 2008, and rankings in previous citation-based studies of marketing journals. They also test two models of consumption of marketing journals that take into account measures of citing (based on the hg-index), prestige, and reading preference. |
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