| 探析移动端展览应用的传播实践——以故宫博物院“故宫展览”数字化项目为例 |
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| 作者姓名： | 康晓璐 |
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| 摘 要： | 通过移动端推送博物馆展览是博物馆信息化的重要内容,但不少博物馆面临数字化应用无法实现服务质量和用户体验的预期,导致下载量和使用量较低的处境。本文以“故宫展览”数字化项目为例,通过对开发数字产品观念意识、展示设计能力的分析,总结出在设计数字产品中结合博物馆需求与观众需求,结合观众心理习惯与博物馆特色,构建以“物”为核心的展示内容,兼顾知识性与趣味性的展示形式,应用分众化传播策略等方法,探讨借助移动端数字应用对博物馆以教育为目标的传播属性起到的积极作用。
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| 关 键 词： | 博物馆 媒介技术 移动端应用传播 “故宫展览”APP Exploration and Analysis on the Communication Practice of Mobile Terminal Exhibition Application:Taking The Palace Museum Exhibition Digital Project as an Example Kang Xiaolu |
Exploration and Analysis on the Communication Practice of Mobile Terminal Exhibition Application:Taking The Palace Museum Exhibition Digital Project as an Example |
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| Authors: | Kang Xiaolu |
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| Abstract: | Pushing museum exhibitions through the mobile terminal is an important part of museum informatization; however, many museums are faced with the situation of low downloads and usage due to the digital applications cannot achieve audiences'' expectation of service quality and user experience. Taking The Palace Museum Exhibition digital project as an example, through the analysis of the concept and awareness of digital products development and the ability of exhibition design, this paper summarizes some means of designing digital products, like combining the museum demand with the audience demand, combining the psychological habits of the audience with the characteristics of the museum, constructing the exhibition contents with the core of object, balancing the knowledge and fun in the form of display, applying segmentation communication strategy and so on. It discusses the positive effect of mobile digital application on the education-oriented communication attribute of museums. |
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| Keywords: | museums media technology communication of mobile applications The Palace Museum Exhibition APP |
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