| 立体化信息服务专业读者市场化经营盘活学术期刊 --《现代图书情报技术》广告经营随想 |
| |
| 引用本文： | 何朝晖.立体化信息服务专业读者市场化经营盘活学术期刊 --《现代图书情报技术》广告经营随想[J].现代图书情报技术,2003(3):12-15. |
| |
| 作者姓名： | 何朝晖 |
| |
| 作者单位： | 北京大学图书馆,北京,100871 |
| |
| 摘 要： | 从学术期刊的广告优势、学术期刊广告的作用与价值、国外学术期刊界的经验、图情专业期刊的独特商机、学术期刊广告经营应注意的问题和发展方向等几个方面探讨了图情专业学术期刊与广告经营的关系 ,回顾了《现代图书情报技术》创刊以来的广告经营活动 ,对广告信息的数量、结构及其变化趋势和所体现的深层内涵进行了分析。
|
| 关 键 词： | 学术期刊 图书情报专业期刊 现代图书情报技术 广告 经营 信息源 |
| 修稿时间： | 2003年3月30日 |
On the Advertising Management of New Technology of Library and Information Service |
| |
| He Zhaohui.On the Advertising Management of New Technology of Library and Information Service[J].New Technology of Library and Information Service,2003(3):12-15. |
| |
| Authors: | He Zhaohui |
| |
| Abstract: | The paper discusses the relation between academic periodicals and advertising management. Academic periodicals should make more efforts to promote advertising management in order to improve finance condition and establish multi-dimensional information structure, in view of their unique advantage in this area and inportant information value of advertisements. To give an example, the author analyses the advertising activities of New Technology of Library and Information Service. |
| |
| Keywords: | Academic periodical New Technology of Library and Information Service Advertising Management Information resource |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
