| Abstract: | The literature on evolving economic models in the electronic publishing industry of academic and scholarly communication has primarily been based on an ideology of economic efficiency. This ideology implies the role of print journals and publishers will become less dominant in the publishing industry since market forces predict a significant change in the flow of incentives and information between the various stakeholders. However, recent research suggests that this conclusion may be premature. Resisting forces, which manifest themselves via institutional, infrastructural and informational channels, seem strong enough to maintain the viability of print publishing in the medium term. |
