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A lesson in resilience: The abrupt digital transformation of society conferences in 2020
Authors:Violaine Iglesias  Steven Rathgeb Smith  Dan Gibson
Abstract:
  • The pandemic can be seen as an opportunity to revisit the justification for conferences and how they should be run to avoid elitism, climate impact, and diversity.
  • 2020 saw a wealth of different approaches to events, including financing, technologies, scheduling, and the meaning of the term ‘live’.
  • Engaging attendees and providing networking opportunities are considered the main obstacle to virtual events, but can social networking lessons help resolve – or even improve – this?
  • It may take some time for online event programming to achieve the right balance of flexibility versus ‘buzz’ to meet a conference's key objectives: knowledge sharing and peer interaction.
  • Live broadcasting is on the rise, but the on‐demand video model is gaining popularity as it ensures high‐quality presentation recordings and consistency of experience.
  • Over time, technical challenges of online meetings will resolve, with competition leading to more reasonable pricing, customers becoming savvier, and vendors learning from experience.
Keywords:
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