Abstract: | - The pandemic can be seen as an opportunity to revisit the justification for conferences and how they should be run to avoid elitism, climate impact, and diversity.
- 2020 saw a wealth of different approaches to events, including financing, technologies, scheduling, and the meaning of the term ‘live’.
- Engaging attendees and providing networking opportunities are considered the main obstacle to virtual events, but can social networking lessons help resolve – or even improve – this?
- It may take some time for online event programming to achieve the right balance of flexibility versus ‘buzz’ to meet a conference's key objectives: knowledge sharing and peer interaction.
- Live broadcasting is on the rise, but the on‐demand video model is gaining popularity as it ensures high‐quality presentation recordings and consistency of experience.
- Over time, technical challenges of online meetings will resolve, with competition leading to more reasonable pricing, customers becoming savvier, and vendors learning from experience.
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