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Teaching health campaigns by doing health campaigns
Authors:Lindsay Neuberger
Institution:Nicholson School of Communication, University of Central Florida, Orlando, USA
Abstract:Courses: Health Campaigns, Health Communication, Communication Campaigns, Public Relations Campaigns, Persuasion.

Objectives: Students will demonstrate their ability to work effectively both individually and in teams to apply health communication theory to emerging, practical, on-campus health issues via formative research, multimodal message development, community engagement, and effective presentation of findings.

Keywords:
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