Developing discourse of renewal during a campus crisis |
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| Authors: | Brandon Boatwright Joseph P Mazer |
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| Institution: | Department of Communication Studies, Clemson University, Clemson, USA |
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| Abstract: | Course: This assignment is a unit activity designed for use in a skills-focused undergraduate public relations, organizational communication, or crisis communication course. Objective: The goal of this activity is to increase students’ understanding of and ability to apply discourse of renewal in a crisis scenario. Students will work collaboratively to craft responses that affirm an organization’s core values in light of a tragic event. |
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