Objectives: As a single or multiple class activity (depending on the length of the class period), the aims of this assignment are to increase the student's ability to apply content analysis methods in an actual media context, to develop an understanding of the agenda setting/framing function of the press, and to analyze the portrayal of gender and diversity in media. The activity can be completed in one class period if the class is at least 1:15 minutes long, but at least two class periods are recommended. Alternatively, the instructor could introduce each of the three sections with a brief lecture and then complete the activity over a three-class period span.