Primacy Effects of The Daily Show and National TV News Viewing: Young Viewers,Political Gratifications,and Internal Political Self-Efficacy |
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| Authors: | R Lance Holbert PhD Jennifer L Lambe PhD Anthony D Dudo MA Kristin A Carlton MA |
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| Institution: | 1. University of Wisconsin–Madison;2. Department of Communication , University of Delaware;3. University of Minnesota;4. University of Delaware;5. School of Journalism &6. Mass Communication at the University of Wisconsin-Madison;7. Florida State University;8. Department of Communication , Florida State University |
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| Abstract: | This study examines program ordering effects derived from viewing CNN television news relative to The Daily Show on the political gratifications associated with both types of information sources. Internal political self-efficacy is assessed as an individual-difference moderator. Main primacy effects are found on the gratifications associated with both national television news viewing and The Daily Show viewing. However, The Daily Show primacy effect on the political gratifications associated with national television news viewing was isolated among those participants who retain low internal political self-efficacy. Ramifications for these findings are outlined and future lines of research are summarized. |
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