The Role of Motivation and Media Involvement in Explaining Internet Dependency |
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| Authors: | Shaojing Sun PhD Alan M Rubin PhD Paul M Haridakis PhD |
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| Institution: | 1. Kent State University;2. University of Virginia;3. School of Journalism at Fudan University , Shanghai, P. R. China;4. University of Illinois , Urbana–Champaign;5. School of Communication Studies at Kent State University |
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| Abstract: | Links among demographics, motivation for using the Internet, cognitive and affective involvement, and Internet dependency were investigated. By integrating uses and gratifications theory and media dependency research, motivation was found to play a more important antecedent role in explaining Internet dependency than demographics, and cognitive and affective involvement mediated the relationship between motivation and Internet dependency. This finding supported the uses and gratifications argument that certain factors intervene in the media uses and effects process between motivation to communicate and outcomes of communication behavior such as media use. |
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