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The Music Industry |
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| Authors: | Jeremy Wade Morris |
| Institution: | University of Wisconsin-Madison's Communication Arts department |
| Abstract: | After finding that factor analysis is used extensively in the journal of Broadcasting &; Electronic Media, and further finding that there is little consistency to how the analysis is used, this article proposes some standards which authors ought to consider when using factor analysis, especially releasing the limits on the number of factors in exploratory analysis, and using structural models for confirmatory analysis. |
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