When Words Collide Online: How Writing Style and Video Intensity Affect Cognitive Processing of Online News |
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| Authors: | Kevin Wise PhD Paul Bolls PhD Justin Myers Miglena Sternadori PhD |
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| Institution: | 1. Missouri School of Journalism;2. University of Missouri, School of Journalism;3. University of South Dakota |
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| Abstract: | This experiment explored how the writing style of online news, defined as inverted pyramid versus narrative, affects the cognitive processing of accompanying video clips. Forty seven participants read 4 online news stories and viewed the accompanying video clips. Results suggested that reading inverted pyramid stories may require allocation of more cognitive resources to encoding a related video clip. Recognition for story details was more accurate for stories in narrative than inverted pyramid style. Results are discussed in terms of a distinction between cognitive processing involved in “getting there” versus “being there” during exposure to online news. |
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