Ten Years of Living With Magazines |
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| Abstract: | Describes recent happenings in magazine publishing, indicating why some magazines have failed, others have prospered and still others have remain unchanged. Points out the need for an understanding of magazine history and economics as a prerequisite in the setting of periodicals budgets. Discusses such matters as article refereeing, audience predilections and abstracting and indexing. Lists characteristics that have emcrged in magazines over the past decade. |
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