| 电视式微论--从遥控器到鼠标的革命 |
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| 引用本文： | 杨世真.电视式微论--从遥控器到鼠标的革命[J].浙江传媒学院学报,2003,10(2):23-26. |
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| 作者姓名： | 杨世真 |
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| 作者单位： | 浙江广播电视高等专科学校 |
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| 摘 要： | 围绕互联网崛起对电视媒体构成的挑战,"电视消亡论"认为互联网后来居上,电视即将消亡."视网融合论"则认为电视与互联网将最终走向融合.而本文则认为,由于互联网在技术、内容以及媒体特性上无可比拟的优越性,必将在媒体竞争中获胜.但由于中国的实际,电视也不会立即消亡,而是呈现式微的态势.
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| 关 键 词： | 电视 互联网 消亡 融合 式微 |
| 文章编号： | 1008-6552(2003)02-0023-04 |
On the Declining of TV--A Revolution from the Remote Control to the Mouse |
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| Yang Shizhen.On the Declining of TV--A Revolution from the Remote Control to the Mouse[J].Journal of Zhejiang Institute of Medial Communications,2003,10(2):23-26. |
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| Authors: | Yang Shizhen |
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| Institution: | Yang Shizhen |
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| Abstract: | The rapid development of the Internet has provoked a great challenge to the TV medium. Some people think that the Internet has surpassed TV and that TV is coming to its end, while others argue that TV and the Internet will be combined with each other in the long run. This article thinks that owing to its absolute superiority in technology, content and medium characteristics, the Internet is bound to win the competition. Nevertheless, TV will not come to its end right away, but will show a tendency to decline. |
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| Keywords: | TV the Internet come to its end combine decline |
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