| 打造声音品牌--浅析专业电台频道整体形象包装设计 |
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| 引用本文： | 骆育红.打造声音品牌--浅析专业电台频道整体形象包装设计[J].浙江传媒学院学报,2004,11(1):37-39. |
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| 作者姓名： | 骆育红 |
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| 作者单位： | 浙江广播电视高等专科学校制作系 |
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| 摘 要： | 面对日益加剧的媒体竞争局面,单一做广播节目的年代已经过去了,广播媒体的建设是一项系统工程.广播电台一方面要明确电台的专业定位.另外更重要的是建立专业频道的品牌概念,塑造专业电台的视觉识别系统与听觉识别系统,确立专业电台的整体品牌形象.专业电台靠加强专业电台品牌的竞争力,一步步渗透到听众的耳中、心中.
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| 关 键 词： | 专业电台 品牌概念 视觉形象 听觉形象 |
| 文章编号： | 1008-6552(2004)01-0037-03 |
To Build up an Audio Brand |
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| Luo Yuhong.To Build up an Audio Brand[J].Journal of Zhejiang Institute of Medial Communications,2004,11(1):37-39. |
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| Authors: | Luo Yuhong |
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| Abstract: | in this competitive era, the days to make a single radio program have been long gone. People well realized the construction of radio media is a systematic project. Radio station, on one hand, should clarify its orientation. What's more, it should have the idea of setting up a professional brand channel, building up its professional VI and AI, and form a complete image. Professional radio station should enhance its competition among professional brand radio stations, and try to gradually penetrate into the listeners' ears and hearts as well. |
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| Keywords: | professional radio station brand concept |
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