| 论流媒体时代的挑战与电视生存 |
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| 引用本文： | 邵培仁,章东轶.论流媒体时代的挑战与电视生存[J].浙江传媒学院学报,2004,11(1):9-12. |
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| 作者姓名： | 邵培仁 章东轶 |
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| 作者单位： | 1. 浙江大学人文学院
2. 浙江大学传播研究所 |
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| 摘 要： | 流媒体技术的出现使音频文件在网络媒体中的顺利传播成为现实,从而使网络媒体对于电视媒体的直接竞争开始突现.本文以"流媒体时代"下的电视媒体为考察对象,分析了流媒体带给网络媒体的新变化、电视节目媒体所面临的挑战、生存机会,并提出了电视节目媒体的生存对策.
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| 关 键 词： | 流媒体 电视节目媒体 网络媒体 生存 |
| 文章编号： | 1008-6552(2004)01-0009-04 |
On the Challenge and TV Survival in Streaming Media Times |
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| Shao Peiren,Zhang Dongyi.On the Challenge and TV Survival in Streaming Media Times[J].Journal of Zhejiang Institute of Medial Communications,2004,11(1):9-12. |
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| Authors: | Shao Peiren Zhang Dongyi |
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| Institution: | Shao Peiren Zhang Dongyi |
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| Abstract: | the emergence of streaming media makes audio documents successfully realize its broadcasting in internet media, hence, the internet media direct competition against TV media begins. This article, taking the TV media under the streaming media times as the study object, analyzes the internet media's new changes brought by streaming media, the challenges and survival opportunities the TV media faces, and finally puts forward the counter measures for TV media's survival. |
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| Keywords: | streaming media TV program media Internet media survival |
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