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| 企业竞争情报咨询活动案例分析 | |
| 引用本文： | 包昌火,谢新洲,李艳,张燕.企业竞争情报咨询活动案例分析[J].情报学报,2004,23(1):97-107. |
| 作者姓名： | 包昌火 谢新洲 李艳 张燕 |
| 作者单位： | 1. 中国兵器工业情报研究所,北京,100089 2. 北京大学新闻与传播学院,北京,100871 3. 北京大学信息管理系,北京,100871 4. 北京科技经济信息联合中心,北京,100044 |
| 基金项目： | 国家自然科学基金项目《基于电子商务的企业信息服务研究》(项目编号 :70 0 710 0 1) |
| 摘 要： | 本文从方法论的角度 ,介绍了北京华门策略顾问公司为成都金珠生物科技公司开展竞争情报咨询的基本做法 :从情报审计入手 ,评审企业情报能力和情报需求、建立企业竞争情报系统、分析企业竞争态势、提出企业发展战略和竞争策略建议。这种思路和做法可望为开展竞争情报活动的咨询公司和工商企业提供借鉴。 |
| 关 键 词： | 竞争情报 竞争情报咨询 情报审计 企业竞争情报系统 竞争态势分析 |
| 修稿时间： | 2003年6月2日 |
Case Study of Competitive Intelligence Consulting Activities in Enterprises |
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| Bao Changhuo.Case Study of Competitive Intelligence Consulting Activities in Enterprises[J].Journal of the China Society for Scientific andTechnical Information,2004,23(1):97-107. | |
| Authors: | Bao Changhuo |
| Abstract: | This paper introduced the basic method of Beijing Sinogate Consults Co.Ltd used in the competitive intelligence consulting activities for Chengdu Jinzhu Bio-technology Co. in the perspective of methodology: beginning with the intelligence audit, evaluating the intelligence capability and requirements of the enterprise, then building the competitive intelligence system and analyzing the strength, weakness, opportunity and weakness of the enterprise, at last providing the development strategy and competitive strategy suggestions. Hope this way and method can be used for a reference for the consulting companies and enterprises that want to start a competitive intelligence activity. |
| Keywords: | competitive intelligence competitive intelligence consulting intelligence audit enterprise competitive intelligence system SWOT analysis |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |