| 基于组合评价方法的关联规则兴趣度评价 |
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| 引用本文： | 郭崇慧,张震.基于组合评价方法的关联规则兴趣度评价[J].情报学报,2011,30(4). |
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| 作者姓名： | 郭崇慧 张震 |
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| 作者单位： | 大连理工大学系统工程研究所,大连,116024 |
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| 基金项目： | 国家自然科学基金资助项目(70871015); 国家高技术研究发展计划(863计划)资助项目(2008AA04Z107) |
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| 摘 要： | 关联规则挖掘算法通常生成大量的规则,但由于资源的限制,只有少量规则可能被筛选出来使用。因此关联规则的兴趣度评价成为数据挖掘领域中的一个重要问题。考虑到关联规则兴趣度评价本质上是一个多属性决策问题,本文首先基于关联规则的客观兴趣度度量和用户的主观偏好,建立了关联规则评价指标体系;然后提出一种基于组合评价方法的关联规则评价的框架及其具体实现步骤,以解决多种评价方法评价结果不一致的问题;最后以某超市购物篮数据分析为例,基于整体差异的组合评价方法实现了关联规则的组合评价以验证所提评价方法的可行性和有效性。
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| 关 键 词： | 关联规则 兴趣度 组合评价 购物篮分析 |
Interestingness Evaluation of Association Rules Based on Combination Evaluation Method |
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| Guo Chonghui,Zhang Zhen.Interestingness Evaluation of Association Rules Based on Combination Evaluation Method[J].Journal of the China Society for Scientific andTechnical Information,2011,30(4). |
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| Authors: | Guo Chonghui Zhang Zhen |
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| Institution: | Guo Chonghui and Zhang Zhen (Institute of Systems Engineering,Dalian University of Technology,Dalian 116024) |
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| Abstract: | Numerous rules can be generated by association rule mining algorithms.But only a small number of these rules may be selected for implementation due to the limitations of resources.Accordingly,evaluating the interestingness of association rules becomes an important issue in data mining.Since the interestingness evaluation of association rules could be a multiple attributes decision problem essentially,in this paper an evaluation index system for association rules is built based on objective interestingness m... |
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| Keywords: | association rules interestingness combination evaluation market basket analysis |
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