| 基于在线评论的消费者模糊情感计算与推理 |
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| 引用本文： | 那日萨,李媛.基于在线评论的消费者模糊情感计算与推理[J].情报学报,2011,30(4). |
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| 作者姓名： | 那日萨 李媛 |
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| 作者单位： | 大连理工大学管理学院系统工程研究所,大连,116023 |
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| 基金项目： | 国家自然科学基金重大项目(NO.70890080,NO.70890083);国家自然科学基金面上项目(No.61072128)资助 |
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| 摘 要： | 针对Web 2.0时代大量主观性文本的出现,消费者在线评论描述了消费者关于某一产品或服务的观点或经历。本文基于模糊理论讨论了在线评论中的情感挖掘问题。以消费者心理行为学理论为基础,根据在线评论的自然语言模糊本质属性,建立了消费者心理模糊库群,包括特征、感知、情绪、评价等4个模糊库;结合评论语句的句法分析,给出了消费者态度情感的模糊计算算法(FSCA-OR);并依据消费者的决策过程,进行了推理规则库的构建;最后通过实验验证了所提方法的有效性。
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| 关 键 词： | 在线评论 心理模糊库群 模糊情感计算 规则库 模糊推理 |
Online-Review-Based Fuzzy Computing and Inference of Consumer Sentiment |
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| Narisa Zhao,Li Yuan.Online-Review-Based Fuzzy Computing and Inference of Consumer Sentiment[J].Journal of the China Society for Scientific andTechnical Information,2011,30(4). |
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| Authors: | Narisa Zhao Li Yuan |
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| Institution: | Narisa Zhao and Li Yuan (System Engineering Institute,School of Management,Dalian University of Technology,Dalian 116023) |
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| Abstract: | In accordance with the abundant emergence of subjective texts in the Web 2.0 eras,consumer online reviews describe consumer's concerns and their experience with products or services.This paper considers the sentiment mining problem of online reviews based on the fuzzy theory.Given the fuzzy attribute nature of consumer attitude elements reflected by the online reviews,we have established fuzzy group bases derived from consumer psychology and behavior. Four fuzzy bases,including features,sense,mood and evalu... |
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| Keywords: | online reviews fuzzy group base of psychology fuzzy sentiment computing rule base fuzzy inference |
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