| 透过议程设置视角解读高校“读者服务月”传播效果——以同济大学图书馆第六届“立体阅读”项目为例 |
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| 引用本文： | 曾小娟.透过议程设置视角解读高校“读者服务月”传播效果——以同济大学图书馆第六届“立体阅读”项目为例[J].图书馆论坛,2012,32(1):149-151. |
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| 作者姓名： | 曾小娟 |
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| 作者单位： | 同济大学图书馆,上海,200092 |
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| 摘 要： | 随着我国高校图书馆对各类数字资源的日益重视,图书馆的传统读者服务有被边缘化的危险。结合同济大学图书馆第六届"立体阅读"具体案例项目进行分析,该项目将图书馆作为一个整体信息系统,借鉴传播学中议程设置的经典理论研究成果,试图探索出高校图书馆读者服务月活动和经典传播效果理论相结合的一条可行道路。
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| 关 键 词： | 议程设置 立体阅读 传播效果 传播途径 |
The Communication Effect of the Readers' Service in the Angle of Agenda Setting Theory |
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| ZENG Xiao-juan.The Communication Effect of the Readers' Service in the Angle of Agenda Setting Theory[J].Library Tribune,2012,32(1):149-151. |
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| Authors: | ZENG Xiao-juan |
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| Institution: | ZENG Xiao-juan(Tongji University Library,Shanghai 200092,China) |
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| Abstract: | Recently the university libraries are paying more and more attention to digital resource and information consulting service,as a result that the traditional reader service seems to be at the risk of marginalization.In the research Tongji University Library is regarded as an information system.The author applies the agenda setting theory of communication science to the multiple-dimensional readers’ service month in Tongji University library.In the end the author supplies a connecting way of the traditional readers’ service and the agenda setting theory. |
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| Keywords: | agenda setting theory multiple-dimensional reading communicating effect communicating channel |
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