| 出版发行市场化运作对图书采访的影响 |
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| 引用本文： | 姚倩.出版发行市场化运作对图书采访的影响[J].大学图书馆学报,2005,23(2):34-37,61. |
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| 作者姓名： | 姚倩 |
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| 作者单位： | 广西师范大学,桂林,541004 |
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| 摘 要： | 出版发行业的市场化运作表现为:图书发行渠道已不再是新华书店一统天下;图书市场已经进入包装、炒作、宣传、造势的时代;订单、书目、广告、折扣等成为出版发行业争夺读者、争夺客户、争夺市场的重要手段。出版业市场化运作给图书馆带来深刻影响:图书馆的进书渠道日益拓宽;入藏图书的品种、复本日益受到市场的牵动;图书采访鉴别选择难度日益加大;与书商的关系日益扑朔迷离。
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| 关 键 词： | 图书采访 藏书建设 出版发行 市场化运作 |
THE INFLUENCE OF THE MARKETING OF THE BOOK PUBLISHING ON THE LIBRARY ACQUISITION |
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| Yao Qian.THE INFLUENCE OF THE MARKETING OF THE BOOK PUBLISHING ON THE LIBRARY ACQUISITION[J].Journal of Academic Libraries,2005,23(2):34-37,61. |
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| Authors: | Yao Qian |
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| Abstract: | The marketing of the book publishing changed a lot in China. The distribution channels became more and more diversified and the Xinhua Bookshop was on long the only choice of the libraries. Promotion was the sign of the new age. Orders, advertisements, exhibitions and discounts were vendor's new tools. While there were more and more channels for the library to collect books, the titles and copies collected were controlled by the market. It is difficult for libraries to judge the quality of the books and the relationship between the library and the vendor became more and more complex. |
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| Keywords: | Library Acquisition Collection Development Publishing Marketing |
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