| 校园文化品牌活动构建和阅读推广 |
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| 引用本文： | 朱小玲.校园文化品牌活动构建和阅读推广[J].大学图书馆学报,2011,29(2):31-37. |
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| 作者姓名： | 朱小玲 |
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| 作者单位： | 浙江工商大学图书馆,杭州,310018 |
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| 摘 要： | 以高校校园文化活动问卷调查为线索,分析了当前校园文化活动的现状,探讨了图书馆与校园文化的关系,并以读书节开展的阅读推广活动为样板,详细阐述了图书馆如何通过开展图书漂流、书库寻宝、读书会、文化长廊、专家学者书目推荐、讲座、征文大赛、名著改编等生动活泼的阅读推广活动,与读者互动,创建校园阅读文化品牌活动。
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| 关 键 词： | 校园文化 品牌 读书节 阅读推广 |
Campus Cultural Brand Activities and Reading Promotion |
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| Zhu Xiaoling.Campus Cultural Brand Activities and Reading Promotion[J].Journal of Academic Libraries,2011,29(2):31-37. |
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| Authors: | Zhu Xiaoling |
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| Institution: | Zhu Xiaoling |
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| Abstract: | This paper builds on a survey of cultural activities on college campuses and analyzes the current status of cultural activities on campuses,and discusses the relationship between the library and campus culture.Taking reading promotion activities carried out during the reading festival as an example,this paper also discusses in details how the library interacts with readers and creates activities with brands of reading culture on campuses.Reading promotion activities include book drifting,treasure hunting,re... |
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| Keywords: | Campus Culture Brand Promoting Reading Festival Reading-promotion |
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