| 高校图书馆阅读推广有效性的影响因素研究 |
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| 引用本文： | 王蕾.高校图书馆阅读推广有效性的影响因素研究[J].大学图书馆学报,2020(2):76-83. |
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| 作者姓名： | 王蕾 |
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| 作者单位： | 中国社会科学院大学 |
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| 基金项目： | 中国社会科学院大学2018年青年项目课题“高校图书馆阅读推广有效性的影响因素研究”(编号:000717022)的研究成果. |
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| 摘 要： | 借鉴行为科学理论,从读者角度,采用实证方式,找出高校图书馆阅读推广活动效果的影响因素,并构建结构方程模型,用于分析阅读推广活动中的必要条件对阅读行为的影响作用。通过对数据的分析,发现阅读推广活动中的自主支持、结构支持和参与支持对提升读者阅读动机和阅读行为起到了积极的作用。由此确定了提高高校图书馆阅读推广活动有效性的影响因素,并为高校图书馆开展阅读推广活动指明了方向。
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| 关 键 词： | 大学图书馆 阅读推广 阅读行为 影响因素 |
Research on the Influencing Factors of the Effectiveness of Reading Promotion in University Libraries |
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| Wang Lei.Research on the Influencing Factors of the Effectiveness of Reading Promotion in University Libraries[J].Journal of Academic Libraries,2020(2):76-83. |
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| Authors: | Wang Lei |
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| Abstract: | This paper aims to determine the factors of improving the reading promotion activities effectiveness in university library,so as to provide reference for future reading promotion research and to indicate the direction for the university library to carry out the reading promotion activities with a clear purpose.Based on the theory of behavioral science and from the perspective of readers,it uses empirical methods to find out the influencing factors of the effect of reading promotion activities in university libraries,and constructs a SEM to analyze the effects of the necessary conditions to carry out reading promotion activities on reading behavior.Data based analysis shows that the three conditions of reading promotion activities which are autonomy support,structural support and participation altogether had positive influences on the reading intention and behavior. |
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| Keywords: | University Library Reading Promotion Reading Behavior Influencing Factors |
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