| 图书馆营销创新问题及其路径分析 |
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| 引用本文： | 徐双.图书馆营销创新问题及其路径分析[J].图书馆工作与研究,2012(4):52-55. |
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| 作者姓名： | 徐双 |
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| 作者单位： | 浙江农林大学图书馆 |
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| 基金项目： | 2010 CALIS农学中心研究课题“图书馆营销理论与实践研究——以浙江农林大学图书馆为个案”(项目编号:2010055)研究成果之一 |
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| 摘 要： | 面对激烈的信息服务竞争和不确定的外部环境,营销创新是图书馆持续发展的必然选择。当前图书馆营销存在营销工作重视程度不够、营销创新意识缺乏、营销创新能力不足等问题。因此,图书馆应从营销理念创新、营销模式创新、管理创新、服务创新等方面推动图书馆营销创新。
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| 关 键 词： | 图书馆 营销创新 创新路径 |
Analysis on the Problems and Path of the Library Marketing Innovation |
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| Xu Shuang.Analysis on the Problems and Path of the Library Marketing Innovation[J].Library Work and Study,2012(4):52-55. |
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| Authors: | Xu Shuang |
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| Abstract: | Facing the intensive competition of information service and uncertain external environment,marketing innovation is an inevitable choice for libraries’ sustainable development.However,there are some problems in current libraries’ marketing,such as lack of attention to marketing work,lack of marketing innovative consciousness as well as marketing innovative capability.Therefore,libraries’ marketing innovation should be promoted in aspects of marketing idea innovation,marketing mode innovation,management innovation and service innovation. |
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| Keywords: | Library Marketing innovation Innovation path |
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