| 服务营销与图书馆服务理念创新 |
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| 引用本文： | 王迎九.服务营销与图书馆服务理念创新[J].图书馆工作与研究,2008(3):74-76. |
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| 作者姓名： | 王迎九 |
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| 作者单位： | 南开大学图书馆,天津,300191 |
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| 摘 要： | 本文主要通过学习借鉴先进企业的先进服务营销理念,更新图书馆工作人员的传统服务理念,从而提高图书馆服务质量、创新服务手段和服务方式;通过对先进服务营销理念的探讨,更新图书馆管理层重视服务理念创新的重要性和管理理念的创新,提出图书馆的服务创新策略,推动图书馆读者服务工作的发展。
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| 关 键 词： | 服务营销 服务理念 图书馆服务 服务创新策略 |
| 文章编号： | 1005-6610(2008)03-0074-03 |
Service Marketing and the Innovation of Library Service Concept |
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| Wang Yingjiu.Service Marketing and the Innovation of Library Service Concept[J].Library Work and Study,2008(3):74-76. |
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| Authors: | Wang Yingjiu |
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| Abstract: | By means of drawing lessons from well-developed service marketing by the well-devel- oped business,the paper says the view of renewing the traditional service concept of librarian,impro- ving service quality,innovating service means and ways.By means of exploring the well-developed service marketing,the innovation of the management concept and the importance of the library man- agement layer,this paper puts forward the innovation strategies of library service,so as to promote the development of reader service. |
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| Keywords: | Service marketing Service concept Library service Service innovation strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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