What is likable about Gloria Pritchett in Modern Family? A viewer-character analysis through social identity and intersectionality |
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| Authors: | Adolfo R Mora |
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| Institution: | Radio-Television-Film Department, The University of Texas at Austin, Austin, Texas, USA |
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| Abstract: | This survey-based study explored the mediated social attraction that a sample of Modern Family viewers had for Gloria Pritchett. Statistically speaking, viewers generally liked Gloria Pritchett, but her intersected social identity characterizations (e.g., harlot-spitfire prototype) guided her likability. Moreover, how viewers felt toward their ethnic, gender, and social class (not their membership in these groups) predicted viewer-character likability. Discussed are implications regarding the liking of Othered television characters and group identity, notions of intersectionality, and challenges associated with mainstream Latinidad. |
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| Keywords: | Audience intersectionality Latin@ social attraction television |
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