Political Comedy Shows and Knowledge About Primary Campaigns: The Moderating Effects of Age and Education |
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| Authors: | Xiaoxia Cao MA |
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| Institution: | Annenberg School for Communication, University of Pennsylvania |
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| Abstract: | Humorous coverage of political objects (e.g., political figures, issues, and events) is one of the central themes of political comedy shows (e.g., Saturday Night Live and The Daily Show with Jon Stewart). This is particularly true during presidential campaigns. Many people, particularly young people, claim to watch such programs regularly. This study examined the relationship between exposure to political comedy shows and political knowledge during the 2000 and 2004 primary campaigns. The results indicated that age and education had modest interactive effects with such exposure on campaign knowledge. |
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