| 试论图书馆的服务层次和服务策略 |
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| 引用本文： | 周军.试论图书馆的服务层次和服务策略[J].情报资料工作,2012(2):78-80. |
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| 作者姓名： | 周军 |
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| 作者单位： | 南京政治学院上海分院信息管理系 上海 200433 |
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| 摘 要： | 文章认为图书馆服务包括为用户提供图书情报产品和服务项目,将图书馆的服务细分为核心服务、形式服务、期望服务、延伸服务和潜在服务五个层次,图书馆必须根据自身的营销目标,对服务的宽度、长度、深度和相关度进行最优组合.
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| 关 键 词： | 图书馆 营销管理 服务策略 服务层次 服务组合 |
A Tentative Idea on Levels and Strategies of Library Services |
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| Zhou Jun.A Tentative Idea on Levels and Strategies of Library Services[J].Information and Documentation Services,2012(2):78-80. |
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| Authors: | Zhou Jun |
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| Institution: | Zhou Jun(Department of Information Management,PLA Nanjing Politics Academy Shanghai Branch,Shanghai,200433) |
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| Abstract: | Library services include information products and service items provided for users.Library services can be divided into five levels.They are core services,form services,anticipate services,extended services and latent services.The libraries must optimize the services length,width,depth and the correlation according to their own sale objectives. |
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| Keywords: | library market principle services tactics services level services composition |
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