| 在战“疫”中提升主流媒体网上传播能力 |
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| 引用本文： | 陈卓,姜圣瑜.在战“疫”中提升主流媒体网上传播能力[J].传媒观察,2020(4):81-86. |
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| 作者姓名： | 陈卓 姜圣瑜 |
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| 作者单位： | 中国传媒大学南广学院新闻传播学院 |
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| 基金项目： | 江苏省教育厅2019年度高校哲学社会科学一般项目“融媒环境下‘政务短视频’的发展与创新研究”(2019SJA2115)的研究成果。 |
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| 摘 要： | 疫情防控阻击战,也是一场舆论战、信心战、信息战。面对突发公共卫生事件,主流媒体如何扛起责任与担当考验着媒体人。特别是作为主流媒体的党报、党台、党网,怎样适应公众获取信息渠道的变化,加快提升主流媒体网上传播能力,本文结合抗疫报道中媒体的成功案例进行了一些探索。就"主流媒体怎样主动作为,影响新媒体?主流媒体中的新媒体怎样充分发挥自身优势,影响自媒体?媒体怎样正视存在问题,回应群众关切,让真相走在谣言前面?"等进行了分析研究,提出了自己的见解。
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| 关 键 词： | 战“疫” 主流媒体网上传播能力 正能量 暖创意 让真相走在谣言前面 |
Improve Online Communication Capability of Mainstream Media in the Fight against the Epidemic |
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| Authors: | Chen Zhuo Jiang Shengyu |
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| Abstract: | The battle to prevent and control the epidemic is also one of public opinions,confidence,and information.It’s a test for the mainstream media to take responsibility in the face of public emergencies.In particular,how shall the party newspapers,TV stations and websites adapt to the changes in the public’s access to information and improve mainstream media’s online communication capabilities?This article explores some of the media’s successful cases in the reports of epidemic control.It proposes ways for the mainstream media,especially the emerging media,to draw upon their own advantage and influence the we-media,respond to public concerns and let truth prevail over rumor. |
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| Keywords: | fight against the epidemic online communication capability of mainstream media positive energy touch creative idea let truth prevail over rumors |
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