| 高校图书馆形象塑造与传播策略实践 |
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| 引用本文： | 蔡丽萍.高校图书馆形象塑造与传播策略实践[J].江西图书馆学刊,2010,40(1):41-44. |
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| 作者姓名： | 蔡丽萍 |
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| 作者单位： | 郑州轻工业学院图书馆,河南,郑州,450002 |
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| 基金项目： | 2009年河南省社科联调研课题(项目编号:SKL-2009-1114)研究成果之一 |
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| 摘 要： | 高校图书馆要制定形象塑造与传播策略，通过文化塑造、环境塑造、活动塑造、传媒塑造等手段．树立和传播图书馆的良好形象。
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| 关 键 词： | 高校图书馆 形象塑造 传播策略 |
On Strategy of Image Moulding and Propagation in University Library |
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| CAI Li-ping.On Strategy of Image Moulding and Propagation in University Library[J].The Journal of the Library Science in Jiangxi,2010,40(1):41-44. |
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| Authors: | CAI Li-ping |
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| Institution: | Library of Zhengzhou University of Light Industry/a>;Zhengzhou 450002/a>;China |
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| Abstract: | University library mould and propagate good image by the culture, environment,activity,media and other means, as well as drawing up strategies of image moulding and propagation. |
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| Keywords: | university library image moulding propagation strategy |
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