| 实物期权博弈理论在企业数字图书馆项目投资策略中的应用 |
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| 引用本文： | 臧振春,周金倩萍,崔春生.实物期权博弈理论在企业数字图书馆项目投资策略中的应用[J].情报工程,2015,1(3):043-049. |
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| 作者姓名： | 臧振春 周金倩萍 崔春生 |
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| 作者单位： | 河南财经政法大学,河南财经政法大学,河南财经政法大学 |
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| 基金项目： | 国家社科基金数字图书馆的评价系统研究项目（编号：12BTQ011) |
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| 摘 要： | 鉴于企业数字图书馆投资项目具有不确定性和阶段性的特征，进而具有实物期权的特性，本文从实物期权博弈理论出发，建立在市场不确定条件下的对称双寡头模型，通过动态博弈的逆向归纳法，求解出了企业数字图书馆项目的最佳投资时机。
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| 关 键 词： | 实物期权博弈理论，双寡头模型，数字图书馆 |
The Application of the Real Option-game Theory on the Investment Strategy in the Enterprise Digital Library Project |
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| Authors: | ZANG Zhenchun ZHOU Jinqianping and CUI Chunsheng |
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| Institution: | Henan Vniversity of Economics and Law,Henan Vniversity of Economics and Law and Henan Vniversity of Economics and Law |
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| Abstract: | The investment project of enterprise digital library has the characteristics of real option in view of its characteristics of uncertainty and the stage investment. This article established an symmetric duopoly model in the market under the condition of uncertainty based on the real option game theory. And the article obtained the best investment opportunity of enterprise digital library project by the backward induction of dynamic game. |
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| Keywords: | Real option-game theory duopoly model digital library |
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