| 图书馆文化品牌形象塑造研究综述 |
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| 引用本文： | 刘敏.图书馆文化品牌形象塑造研究综述[J].高校图书馆工作,2012,32(1):44-47. |
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| 作者姓名： | 刘敏 |
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| 作者单位： | 湖南农业大学 长沙 410128 |
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| 基金项目： | 湖南省哲学社会科学成果评审委员会2010-2011年度立项课题 |
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| 摘 要： | 利用文献计量法对2001-2010年间,我国有关图书馆文化品牌形象塑造研究文献进行梳理,把相关研究文献分为图书馆文化品牌体系模式、高校图书馆文化品牌建设、公共图书馆文化品牌建设三方面阐述,并在此基础上指出今后该领域研究发展趋势。
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| 关 键 词： | 图书馆 综述 文化品牌 品牌形象 形象塑造 建设模式 |
An Overview of the Researches on the Image Building of Library Culture Brand |
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| Liu Min.An Overview of the Researches on the Image Building of Library Culture Brand[J].Library Work In Colleges and Universities,2012,32(1):44-47. |
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| Authors: | Liu Min |
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| Institution: | Liu Min(Hunan Agricultural University,Changsha,Hunan 410128,China) |
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| Abstract: | This paper cards the research papers on the image building of library culture brand by bibliometric method from 2001 to 2010 in China.These researches were elaborated from three aspects: library culture brand system pattern,image building of academic libraries culture brand and image building of public libraries culture brand.Finally,the development trend in this field is pointed out. |
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| Keywords: | Library Review Culture brand Brand image Image building Building mode |
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