| 图书馆服务营销策略研究 |
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| 引用本文： | 陈焕之,顾昉.图书馆服务营销策略研究[J].高校图书馆工作,2010,30(2):68-70. |
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| 作者姓名： | 陈焕之 顾昉 |
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| 作者单位： | 1. 湖南商学院,长沙,410205
2. 湖南大学,长沙,410082 |
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| 摘 要： | 阐述了服务的特点和图书馆开展服务营销的必要性,并提出开展图书馆承诺化、包装化、技能化、自助化、细微化、理念化等服务,可以转变馆员的服务理念、提高图书馆的工作效率、建立和谐图书馆、完善绩效工资考核制度等观点。
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| 关 键 词： | 服务营销 和谐 绩效工资 |
Study On Marketing strategies of Library Services |
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| Chen Huanzhi,Gu Fang.Study On Marketing strategies of Library Services[J].Library Work In Colleges and Universities,2010,30(2):68-70. |
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| Authors: | Chen Huanzhi Gu Fang |
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| Institution: | Chen Huanzhi (Hunan University of Commerce,Changsha 410205,China)Gu Fang(Hunan University,Changsha 410082,China) |
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| Abstract: | This paper exposits the features of service and the necessities of carrying out library service marketing,holds forth the ideas to carry out a series services with some characteristics,to change the librarians＇ service concepts,to improve the work efficiency,to establish harmonious library and to perfect the evaluation system of the performance wage. |
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| Keywords: | Service marketing Harmony Performance wage |
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