| 京沪穗三地14家报纸关于图书馆宣传报道的内容分析 |
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| 引用本文： | 梁益铭,冯东.京沪穗三地14家报纸关于图书馆宣传报道的内容分析[J].高校图书馆工作,2013,33(3):57-60. |
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| 作者姓名： | 梁益铭 冯东 |
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| 作者单位： | 中山大学 广州510006 |
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| 摘 要： | 文章通过对"十一五"期间北京、上海、广州这三个国家中心城市的14家在当地有影响的新闻报纸关于图书馆形象宣传报道的分析,显示近年图书馆的公众关注度明显提高,关于图书馆的新闻报道多集中在读者服务、书刊资源、儿童阅读等方面。文章最后就如何重视和加强社会媒体对图书馆的宣传,树立良好的图书馆公众形象进行讨论,并提出具体建议。
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| 关 键 词： | 图书馆 公众形象 宣传 新闻媒体 |
Analysis of Media Coverage about Libraries from 14 Newspapers in Beijing, Shanghai and Guangzhou |
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| Liang Yiming
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Feng Dong.Analysis of Media Coverage about Libraries from 14 Newspapers in Beijing, Shanghai and Guangzhou[J].Library Work In Colleges and Universities,2013,33(3):57-60. |
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| Authors: | Liang Yiming Feng Dong |
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| Institution: | Liang Yiming Feng Dong(Sun Yat-sen University,Guangzhou,Guangdong 510006,China) |
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| Abstract: | The analysis of the news reports on library image that produced by fourteen local newspapers in three chinese metropolises,Beijing,Shanghai,Guangzhou shows that libraries have significantly aroused more and more public concerns and the news reports are concentrated mostly in readers services,books and periodical resources and children reading.The article ends up with discussions about how to foster a positive library image as well as offering a series of concrete advices. |
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| Keywords: | Library Public image Propaganda News media |
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