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Promoting Library Visibility Through Creative Programing
Authors:Shalu Gillum  Natasha Williams
Institution:1. Harriet F. Ginsburg Health Sciences Library, University of Central Florida College of Medicine, Orlando, Florida, USAshalu@ucf.edu;3. Harriet F. Ginsburg Health Sciences Library, University of Central Florida College of Medicine, Orlando, Florida, USA
Abstract:Abstract

Digital libraries and their librarians face a challenge to remain visible to users since almost all their resources can be accessed without having to visit the library space. Libraries with a primarily electronic collection can promote their visibility through creative programing that draws people into the library space or provides opportunities for users to engage with librarians. A new, primarily digital academic health sciences library shares its experiences with developing creative user events and programs to promote the library’s visibility.
Keywords:Digital libraries  library marketing  library marketing  library programming  library promotion
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