| 中医药科技期刊国际化发展策略分析 |
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| 引用本文： | 毛逸斐.中医药科技期刊国际化发展策略分析[J].出版与印刷,2021,31(3):59-64. |
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| 作者姓名： | 毛逸斐 |
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| 作者单位： | 山东中医药大学 |
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| 基金项目： | 中华中医药学会“蒲公英”优秀中青年编辑人才培育项目 |
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| 摘 要： | 文章分析了中医药科技期刊国际化发展面临的机遇和挑战，提出国际化发展策略。认为面对中医药国际认可度提高、国内发展政策利好的机遇，中医药科技期刊办刊人应认识到中医药科技期刊还存在学术体系相对封闭、结构不够合理、国际影响力不高、市场化程度低等问题，要从突出品牌特色、优化整体布局、培养吸纳人才、完善内部管理等方面不断提高中医药科技期刊的国际影响力和传播力，从而推动我国中医药事业走向世界。
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| 关 键 词： | 中医药 科技期刊 国际化 发展策略 国际影响力 国际传播力 |
Analysis on Developing Strategies of Internationalization of Traditional Chinese Medicine Sci-Tech Journals |
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| MAO Yifei.Analysis on Developing Strategies of Internationalization of Traditional Chinese Medicine Sci-Tech Journals[J].Publishing & Printing,2021,31(3):59-64. |
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| Authors: | MAO Yifei |
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| Institution: | Shandong University of Traditional Chinese Medicine |
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| Abstract: | This paper analyzes the opportunities and challenges faced by the traditional Chinese medicine (TCM) sci-tech journals during the internationalization development process and proposes the developing strategies of internationalization. While the TCM enjoys higher international recognization and better domestic development policies, the editors of the TCM sci-tech journals should realize that the TCM sci-tech journals still have problems such as a relatively closed academic system, an irrational structure, low international influence, and low marketization degree. Therefore, the strategies such as highlighting brand characteristics, optimizing overall layouts, cultivating and attracting talents, and perfecting internal management should be developed to improve theinternational influence and communication capability of the TCM sci-tech journals, so as to promote the TCM in China to the world. |
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