| 跨媒体时代的编辑出版对策 |
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| 引用本文： | 王强,丁春玲.跨媒体时代的编辑出版对策[J].出版与印刷,2006(1):11-14. |
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| 作者姓名： | 王强 丁春玲 |
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| 作者单位： | 武汉大学印刷包装系,武汉,430009;世界图书出版公司,广州,510300 |
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| 摘 要： | 跨媒体化是21世纪媒体传播技术发展的主流，编辑出版作为媒体传播的重要环节，只有在数字化新平台上对编辑出版范式进行优化与重构，才能应用现代数字科技，拓展编辑出版的外延与内涵，开创编辑出版面向跨媒体时代新的发展机遇。
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| 关 键 词： | 跨媒体 编辑 出版 对策 |
Editing & Publishing Strategy in Cross-media Times |
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| Wang Qiang,Ding Chun-ling.Editing & Publishing Strategy in Cross-media Times[J].Publishing & Printing,2006(1):11-14. |
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| Authors: | Wang Qiang Ding Chun-ling |
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| Institution: | Wang Qiang & Ding Chun-ling |
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| Abstract: | Development of cross-media communication technology has now become the mainstream concerning with communicating field in the 21th century. Edit & publication, as an important content in the line of communication, can only be reshaped and thus be reconstructed through the newly-merged digital basis. Modern digital technology, therefore, will be adopted into the field of publication, which will definitely expand its extension and enrich its connotation. Consequently, new opportunities are laid before the field of edit & publication at the booming time of cross-media technology. |
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| Keywords: | Cross-media Edit Publication Strategy |
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