| 多元诉求共生:传媒组织绩效评价维度分析 |
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| 引用本文： | 姚德权,姚梦实.多元诉求共生:传媒组织绩效评价维度分析[J].新闻与传播研究,2011(4). |
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| 作者姓名： | 姚德权 姚梦实 |
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| 作者单位： | 湖南大学工商管理学院;上海大学数码艺术学院; |
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| 基金项目： | 国家社科基金重点项目(10AXW001)成果 |
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| 摘 要： | 传媒组织绩效评价以组织价值最大化为价值取向。本文基于传媒组织本质属性、组织战略目标,运用共生理论与方法,考量传媒组织利益相关者对组织的需求与期待,从影响力、责任力、财务力三个方面构建传媒组织三维绩效评价框架,以更客观真实地反映传媒组织绩效评价的有效性。
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| 关 键 词： | 绩效评价体系 利益相关者理论 传媒组织 受众 大众传媒 组织绩效 |
Multiple Appeal Symbiosis:An Analysis on the Dimensions of Evaluating Media Organizations Performance |
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| Yao Dequan , Yao Mengshi.Multiple Appeal Symbiosis:An Analysis on the Dimensions of Evaluating Media Organizations Performance[J].Journalism & Communication,2011(4). |
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| Authors: | Yao Dequan Yao Mengshi |
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| Institution: | Yao Dequan and Yao Mengshi |
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| Abstract: | Maximizing the organizations value is the value orientation of the media organizations performance evaluation.Based on the media organizations' essential attributes and their strategic goals,this paper considers and discusses the stakeholders' demands and expectations by using symbiosis theory and method.The 3-dimensional performance appraisal framework,which is constructed from 3 dimensions including the influence,the responsibility force and the Financial strength,can objectively and factually reflect the... |
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