Triple-Play Competition in the U.S. Telecommunications Industry: Exploring Cable Operators' Adoption Pattern of Triple-Bundled Services |
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| Authors: | Sangho Seo |
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| Institution: | 1. Konkuk University , Republic of Korea sangho@kku.ac.kr |
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| Abstract: | The innovations of new digital technology as well as the changes in communications policies have made cable operators' triple-play services for consumers possible. In the face of the new type of competition, this study estimates the adoption pattern of triple-play services by cable operators in U.S. local telecommunications markets and discovers factors associated with cable operators' adoptions of triple-play strategies in markets. Probit regression analyses reveal that cable operators having a large video subscriber base are more likely to adopt triple-play strategies in local markets. Apparently, a large video subscriber base provides cable operators with motivation for the adoption of a triple-play strategy in order to hinder video customers' churn to other competitors and to generate additional revenue per customer. |
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