| 数字时代的跨媒介转移出版战略 |
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| 引用本文： | 王晓光.数字时代的跨媒介转移出版战略[J].出版科学,2008,16(4). |
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| 作者姓名： | 王晓光 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 随着数字出版技术的发展，跨媒介出版逐渐成为可能。在把媒介分为三种类型的基础上，提出六种跨媒介转移出版战略，并分析影响转移出版战略成败的四种关键因素，讨论目前影响我国出版社实施转移出版战略的多种障碍，最后给出相关建议和对策。
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| 关 键 词： | 数字出版 跨媒介出版 转移出版 出版战略 |
Transfer Strategy of Cross-Media Publishing in Digital Era |
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| Authors: | Wang Xiaoguang |
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| Institution: | Wang Xiaoguang |
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| Abstract: | With the development of digital publishing technology,cross-media publishing has been rising.This paper divides the media into three categories,presents six cross-media transfer publishing strategies,analyses four key factors that influence the success of transfer publishing,discusses various barriers that influence the implementation of transfer publishing of the publishing houses in China,and proposes the suggestions and solutions finally. |
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| Keywords: | Digital publishing Cross-media publishing Transfer publishing Publishing strategy |
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