| 中小出版社数字出版的困境与对策 |
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| 引用本文： | 周百义.中小出版社数字出版的困境与对策[J].出版科学,2007,15(5):13-16. |
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| 作者姓名： | 周百义 |
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| 作者单位： | 湖北长江出版集团,武汉,430070 |
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| 摘 要： | 以互联网技术与数字技术为代表的高新技术的快速发展,给传统出版业带来了无限发展空间,同时也带来了最严峻的挑战.拥有多重优势的国际出版商,以及国内一批拥有技术优势的IT企业、通信企业和技术开发商抢占了先机.这给传统出版社带来巨大考验,虽然国内许多大出版集团或出版社已逐步介入数字出版领域,但很少能形成自己的赢利模式.本文立足于现实,分析了国内广大中小型出版社在数字出版进程中面临的困难,并提供了相应的对策.
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| 关 键 词： | 数字出版 中小型出版社 困境与对策 |
| 文章编号： | 1009-5853（2007）05-0013-04 |
| 修稿时间： | 2007-07-19 |
Small and Medium Publishing Houses' Digital Dilemma and Solutions |
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| Authors: | Zhou Baiyi |
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| Abstract: | With the development of Internet and digital technology,traditional publishing industry wins chances as well as challenges. Relying on variousadvantages, including fund, technology, etc., many international publishing companies,domestic IT enterprises and communicationcorporationstakethe lead in occupying digital publication market, it is a real challenge for domestic traditional presses. Although some large publishing houses and groups in China have already involved in digital publishing, they still pursue an effective profiting mode. Based on the reality of vast domestic small and medium publishing houses, this article analyses various problems encountered in digital publishing development, and gives solutions accordingly. |
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| Keywords: | Digital publishing Small and medium presses Dilemma and solutions |
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