影响科技期刊议程设置效果的因素 |
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引用本文: | 俞涛,厉亚.影响科技期刊议程设置效果的因素[J].出版科学,2011,19(2):34-38. |
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作者姓名: | 俞涛 厉亚 |
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作者单位: | 湖南大学期刊社,长沙,410082;湖南大学期刊社,长沙,410082 |
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基金项目: | 湖南省教育厅资助课题(湘教工委通(2010)29—10C02)的成果之一; 湖南省企业管理与投资研究基地资助 |
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摘 要: | 研究影响科技期刊议程设置效果的媒介因素和受众因素。科技期刊的议题性质、报道时间、信源可信度、媒介影响力等媒介因素是影响科技期刊议程设置效果的主要因素,受众使用刊物的频率、人际讨论、导向需求、受众特征等受众因素是次要因素。针对影响科技期刊议程设置效果的因素,提出改进议程设置效果的对策:科技期刊应当找准刊物定位,注重内容创新,注重报道的时效性,采取灵活多样的报道方式。
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关 键 词: | 科技期刊 议程设置 媒介因素 受众因素 |
Factors of Influencing the Agenda-setting Effects of Sci-Tech Journals |
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Authors: | Yu Tao Li Ya |
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Institution: | Yu Tao Li Ya |
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Abstract: | Media factors and audience factors of influencing the effects of sci-tech journals agenda-setting were studied.Media factors,such as the nature of issues,report time,source credibility and media influence,are the main factors of influencing the effects of sci-tech journals agenda-setting.Audience factors,such as the frequency of the audience using sci-tech journals,interpersonal discussion,the need for orientation,audience characteristics,are the secondary factors.Aiming at the factors of influencing the ef... |
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Keywords: | Sci-tech journal Agenda-setting Media factors Audience factors |
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