| 期刊活动策划经典案例及其启示 |
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| 引用本文： | 杨青.期刊活动策划经典案例及其启示[J].出版科学,2008,16(2):61-64. |
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| 作者姓名： | 杨青 |
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| 作者单位： | 湖南教育报刊社,长沙,410008 |
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| 摘 要： | 成功的活动策划对期刊彰显个性、树立品牌、占领市场具有十分重要的意义。本文通过对《萌芽》主办新概念作文比赛、《中国妇女》评选女性时代人物、《读者》更改刊名这些经典活动策划案例的分析,总结了期刊活动策划取得成功必须具备的三个要素:策划力、整合力、号召力。
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| 关 键 词： | 期刊 活动策划 案例 启示 |
| 文章编号： | 1009-5853(2008)02-0061-04 |
| 修稿时间： | 2007年10月20 |
Classic Cases and Enlightenments of the Periodical Operation |
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| Authors: | Yang Qing |
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| Abstract: | A successful activity plan is great important for a periodical to reveal its individual character, establish its brand and occupy its market. This paper analyzed some classic cases of activity plan,including the periodical sponsored the new concept composition contest, the chose excellent females of our age andthe changed its name. This paper also summed up three essential factors in making a successful periodical activityplan. These factors are the following: the ability of plan, the ability of integration and the ability of appeal. |
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| Keywords: | Periodical Activity plan Case Enlightenment |
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