| 从三次售卖理论看我国网络杂志的盈利模式 |
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| 引用本文： | 罗颖.从三次售卖理论看我国网络杂志的盈利模式[J].出版科学,2010,18(2):49-52. |
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| 作者姓名： | 罗颖 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 在介绍我国网络杂志几种盈利模式基础上,从媒体三次售卖理论的内容、广告、品牌销售各方面,分析我国网络杂志盈利模式存在的诸多问题,并就网络杂志的盈利模式进行相应探讨,提出一些建议。
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| 关 键 词： | 信息化 网络杂志三次售卖 盈利模式 |
Profitable Models of E-Magazine on the View of Three Times Selling Theory |
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| Authors: | Luo Ying |
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| Abstract: | Based on the introduction of the E-magazine profitable models of China,this paper analyzes the problems of the E-magazine profitable models of China,using the theory of media selling for three times,which includes the selling of content,advertisement and brand,and comes up with the solution for the problems which have been found. |
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| Keywords: | Informalization E-magazine Theory of selling for three times Profitable models |
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