| 出版企业的微博营销策略 |
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| 引用本文： | 汪全莉,赵继源.出版企业的微博营销策略[J].出版科学,2012(5):71-75. |
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| 作者姓名： | 汪全莉 赵继源 |
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| 作者单位： | 武汉大学信息管理学院;凤凰新媒体 |
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| 摘 要： | Web2.0时代,微博毫无疑问成为其中最具代表性的社交网络产品,即时性、互动性等方面的优势决定其必将开启新的网络营销时代,尤其是对于传统出版企业而言,随着实体书店销售网络的衰颓,网络营销是亟需的新的营销领域。本文主要对出版企业进行微博营销的意义、策略和微博营销应该注意的问题进行探讨。
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| 关 键 词： | 出版企业 微博 营销策略 网络营销 |
The Weibo Marketing Strategy of Publishing Companies |
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| Authors: | Wang Quanli Zhao Jiyuan |
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| Institution: | Wang Quanli Zhao Jiyuan |
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| Abstract: | In web2.0 era,microblogging no doubt becomes one of the most representative of the social network products.Its funtion of in time and interactive decide that it will open a new network marketing model,especially for the traditional publishing companies,with the recession of the physical bookstore distribution network,network marketing is a much needed new marketing mode.The paper mainly discusses the meanings,strategies and issues of microblogging for publishing companies. |
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| Keywords: | Publishing companies Weibo Marketing strategy Network marketing |
| 本文献已被 CNKI 等数据库收录！ |
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