| 论出版产业链的延伸与新业态的形成机理——基于投入产出方法的分析 |
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| 引用本文： | 顾金亮,吴利华.论出版产业链的延伸与新业态的形成机理——基于投入产出方法的分析[J].出版科学,2012(4):42-46. |
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| 作者姓名： | 顾金亮 吴利华 |
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| 作者单位： | 1. 东南大学出版社,南京,210096
2. 东南大学经济管理学院,南京,210096 |
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| 基金项目： | 教育部人文社会科学研究项目“改制背景下的出版企业竞争力评价研究” |
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| 摘 要： | 出版业正处于传统出版与数字出版相互结合、相互交叉和相互促进的转型期,出版业技术层面的变化导致出版业在内涵、外延、组织形式、出版流程、盈利模式等层面发生了深刻的变革,传统出版业正面临前所未有的挑战和机遇.本文依据投入产出表,从上下游产业间需求与供给关系的角度研究我国出版业产业链的延伸以及新业态的形成机理,认为出版业向下游制造业延伸既有利于提高我国制造业的竞争力,也能扩大出版业需求,促进出版业发展；而建立与载体和渠道相一致的商业模式,是促进新业态形成的关键.
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| 关 键 词： | 出版业 产业链 新业态 |
Chain Extension and New Pattern of the Publishing Industry |
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| Authors: | Gu Jinliang Wu Lihua |
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| Institution: | Gu Jinliang Wu Lihua |
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| Abstract: | Publishing industry is in a transition period when traditional publishing and digital publishing are combining,crossing and promoting with each other.Technical changes in publishing have led profound changes in publishing industry in content,epitaxy,organization form,publishing process,and profit model.They have brought great challenges and opportunities to the traditional publishing industry.Therefore,this paper,by using the input-output tables,studys the extension of the chain and the formation of the new form of our country’s publishing industry from the view of demand and supply among upstream and downstream industries.It thinks that the publishing industry extending to the manufacturin g industry in the downstream helps not only to improve the competitiveness of China’s manufacturing industry,but also to expand the publishing industry demamd and to promote the development of publishing industry.And to set up a business model which is consistent with carriers and channels is the key to promote the formation of a new form. |
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| Keywords: | Publishing industry Industrial chain New industrial form |
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