| 公共图书馆文化创意产品创新发展途径研究 |
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| 引用本文： | 曾茹.公共图书馆文化创意产品创新发展途径研究[J].新世纪图书馆,2020(2):36-40. |
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| 作者姓名： | 曾茹 |
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| 作者单位： | 南京图书馆读者服务部 |
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| 基金项目： | 2018年度江苏省文化科研课题“区域特色文化产业类智库创新发展研究”(项目编号:18YB01)研究成果之一。 |
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| 摘 要： | 随着国家推动文化单位文化创意产品开发的若干意见出台,图书馆的文创产品从无到有,再到日渐丰富,文化创意产业进入蓬勃发展阶段。本文选取公共图书馆文创产品为研究对象,采取理论研究与实地调研相结合的方法,通过调研公共图书馆文创产品的现状,发现图书馆跨行业的深度融合是解决当前文创产品创新力不足、竞争力不强等问题的有效途径,图书馆可从人才培养、产品研发、营销推广等方面加强与各行业的深入交流与合作,共同促进图书馆的文创产品创新升级,实现社会效益与经济效益的双赢。
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| 关 键 词： | 公共图书馆 文创 文化智库 图书馆文创产品 |
Research on Effective Development Way of Cultural Creative Products in Public Library |
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| Authors: | Zeng Ru |
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| Abstract: | With the release of the state's opinions on the development of cultural and creative products by cultural units,the cultural and creative products in libraries are increasingly rich,and the cultural and creative industry has entered the development stage.This paper selects the cultural and creative products of Public Library as the research object,adopts the method of combination of theoretical research and field research,and through the investigation of the current situation of cultural and creative products of public library,finds that the combination of Library and multi industry is an effective way to solve the problems such as the lack of innovation and competitiveness of cultural and creative products.The library can strengthen cooperation in personnel training,product research and development,marketing and promotion,jointly promote the development of cultural and creative products of the library,and realize the win-win of social and economic benefits. |
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| Keywords: | Public library Cultural creativity Cultural think tank Library cultural creative products |
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