| 商业画布视角下图书馆文创工作思考 |
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| 引用本文： | 胡晶晶.商业画布视角下图书馆文创工作思考[J].河北科技图苑,2020,33(2):30-33,25. |
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| 作者姓名： | 胡晶晶 |
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| 作者单位： | 湖北省图书馆 湖北 武汉 430071 |
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| 摘 要： | 国务院办公厅发布《关于进一步激发文化和旅游消费潜力的意见》,要求鼓励文创产品开发与经营,文创产业迎来重磅政策利好。图书馆已在政策支持下开展文创工作研究与实践,也取得了一定成绩,但存在实施主体和产品类型单一、用户定位不精准、开发模式不清晰等问题,利用商业画布工具对图书馆文创工作进行系统分析,从商业角度系统评估图书馆文创项目,有利于图书馆把握相关要素,推动文创工作高质量深入发展。
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| 关 键 词： | 图书馆 文创产品开发 商业模式 商业画布 |
Thoughts on Library's Cultural and Creative Work under
the Perspective of Business Canvas |
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| Hu Jing-jing.Thoughts on Library's Cultural and Creative Work under
the Perspective of Business Canvas[J].Hebei Sci-Tech Library Journal,2020,33(2):30-33,25. |
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| Authors: | Hu Jing-jing |
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| Abstract: | Opinions on Further Stimulating the Culture and Tourism Consumption Potential issued by the General Office of the State Council,requires encouragement on the development and operation of cultural and creative products.The cultural and creative industry ushered in the favorable policies.The library has carried out the research and practice of cultural and creative work under the support of policies,and has made some achievements,but there are some problems such as single implementation subject and product type,inaccurate user positioning,unclear development model,etc.Systematically analyzing the library's cultural and creative work by using commercial canvas tool,and systematically evaluating library’s creative and cultural programs from a business perspective,are conducive to the library to grasp the relevant elements and promote the in-depth development of high-quality cultural and creative work. |
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| Keywords: | Library Cultural and Creative Product Development Business Model Business Canvas |
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